... social processes. your analysis is not in depth, but rather in the width: Ridderstrale and Nordström summarize thematically seemingly incoherent socio-economic Einzelfragmente to a concise final scene. the
Five key messages are listed here:
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1. A company has either success, if there are specific problems to solve or if it is the merciless price war to a "Mainstream product" wins. the
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2. individuals have success if you either have excellent skills, or if you have the necessary financial capital, on the playing fields of Power and Innovation to contribute.
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3. The battle for skilled, educated and highly mobile talent, which it logically needs to be highly specific problems to solve, and the demand for social needs, will be exacerbated.
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4. With this "war for talent" increases, as a result, the gap between the Winnern, almost everything is allowed, because you are in the Darwinian sense, "fit and/or sexy" and the people who neither have money nor economically useful skills to possess, more and more.
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5. farewell to the Mainstream: Benchmarking (=“Karaoke“), both as "individual strategy", as well as corporate strategy - leads to Failure. Because a copy is neither as good nor as popular as the Original.
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Recommended!
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The read book is rich in amazing quotes, which sympathischerweise always as hypotheses – declared "survival for the fittest theories" aptly support. An inspiring social schaftsanalyse - not only for executives and High Potentials - but rather for all the people worried about themselves and the future of our society.
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The only weakness of the book is and will remain to be somehow "hollow" sounding title. The me - despite repeated recommendation from various sides - long discouraged the book to take it on. the
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Meanwhile, I have it but have already read twice...!
Here you can order the book
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